When we started working on this project, it was literally in spam.
Within a month and a half, we got rid of spam and started to increase sales, the strangest thing is that the "Welcome flow" did not work at all for this project, maybe because the product is "Digital", we tested a lot, glued, tried, and still we succeeded, here are the results below. Newsletter metrics are perfect.
Of course, due to confidentiality, we cannot reveal the name of the project, but again the results speak for themselves. We started generating 47% of total revenue from email marketing.
Of which welcome accounted for only 2.3%.